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當前位置:得優網教學文章免費教案英語教案高三英語教案【人教課標選修9】Unit 5 Inside advertising

【人教課標選修9】Unit 5 Inside advertising

    06-21 12:29:12    瀏覽次數: 814次    欄目:高三英語教案

標簽:人教版高三英語教案,高三英語教案下載,http://www.562527.site 【人教課標選修9】Unit 5 Inside advertising,

Unit 5  Inside advertising

Lecture 1   words and expressions


Teaching aims: make the Ss to master the following words and expressions.


Teaching important points: words


Teaching difficult points : the differences between words


              Rise and raise   worth , worthy and worthwhile


Teaching methods: pair and group work


Teaching steps:


I,words


1.      advertise  v.


advertise sth.    advertise for sth/sb


n. advertisement  answer an advertisement


place/ put/ run/ publish/ insert an advertisement for sth


2.      inform


inform sb of sth    make sb informed of sth


3.      expense      at one’s expenses


4.      rely on =lean on =depend on


5.      response


in response to        respond to


6.      fashion


come into fashion        in fashion      


go out of fashion  adj. fashionable


II. difference between words


1.      worth


a.      sth be worth +money


b.      sth be well worth doing


   worthy


a.      sth be worthy of + n


b.      sth be worthy {of being done


               to be done


   worthwhile


a.      It is worthwhile to do sth /doing sth


b.      It is worth one’s while.


2. rise     raise


rise  vi. 不用被動語態。 上升。 上漲  起身  起床


a rising sun                


a risen sun


raise  vt. 把…舉起   增加  種植  喚起  提出 撫養 籌錢


        collect / raise money for 


raise one’s voice


III. Homework


 Ask the Ss to bear the words above in mind


After that , do a piece of paper to train the Ss’ ability of using the language.


 


Lecture II     Reading


Teaching Aims:


1.      Learn and master the words and expressions that appear in the lecture.


2.      Train the students ‘reading ability.


Teaching Important Points:


1.      Improve the students’ reading ability.


2.      Enable the students to understand the text better.


3.      How to get the students to master the useful expressions.


Teaching difficult points:


Master the following sentence structures:


1.      As well as reading the right audience with the right technique, advertisers must also place their ads in the right medium.


2.As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.


Teaching methods


1, Discussion to help the students know sth about the ads.


2, Fast reading  to get the general idea of the text.


3, Questioning –and-answering individual work to make every student work in class.


Teaching Procedures:


Step I. Greetings and revision


Step II. Warming up


1, where do you see or hear ads ?


2, Can you think of anywhere else you see or hear ads?


3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy things


you might not otherwise buy?


4, How many ads do you think you see or hear every day? Can you remember the names of any products that were being ads ?

>>《【人教課標選修9】Unit 5 Inside advertising》這篇教育教學文章來自[www.562527.site網]www.562527.site 收集與整理,感謝原作者。


 If so, why do you remember these and not others?


Step III. Pre-reading


1, Look at each of the ads on the next two pages and discuss the questions with a partner.


1, What does the ads want u to do?


2, how does it try to persuade u to do this?


3, Which ads do you think are the most effective? Why?


2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.


Step IV. Reading


1, What is an ads?


2, How do ads make effective ads?


3, How effective are ads?


Step V.  Comprehending


Make notes about what you have just read under the following headings.


Who advertises?


Why do they advertise?


Where do they decide where to advertise?


Does advertising work?


Step VI  Discussion  Page44


Step VII  Homework


Notes:


Lecture III  Listening , speaking and writing


Teaching Aims


   To get the students to master the usage of the important words and phrases.


 Improve the students’ abilities of using language.


Teaching Important Points:


1,Improve the students’ ability of using the language.


2,How to get the students to master the useful expressions.


Teaching difficult points:


  Write a short as using what have been mastered.


Teaching methods:


   Pair  and group work


Step I, Revision


Ask the Ss to talk about how advertising works


What is ad?


 Why? How?


StepII.Discovering useful words and expressions. Do exercises1,2,3


StepIII Listening


StepIV.Writing


Choose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.


Then perform your ad to the class. Ask them to guess who your target is.


Step V. Homework        

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